Marketing and Brand Design
Nature Communications
Nature Portfolio's flagship publication, Nature, is the world's leading multidisciplinary science journal. It also publishes the Nature-titled research journals.
As part of the Bespoke Design team, I worked closely with the marketing department to design promotional materials for new Nature-titled journal launches.
Promotional imagery for three new Scientific journals under Nature Communications
I led the promotional designs for the launches of Nature Communications Biology, Nature Communications Chemistry and Nature Communications Physics.
Accessible
These journals sat under the Nature Communications umbrella, aimed to be more accessible and friendly for younger or newer readers in the scientific community.
Versatile imagery
Using the base Nature Communications teal, we created versions of the images to suit dark and light backgrounds.
I opted to go towards bold and striking imagery which is easy to splice and pick apart to apply to different promotional materials.
Marketing Materials
Promotional Journal Covers
Before journals launch, we created mock-up covers using the promotional imagery in marketing campaigns.
Printed Adverts
A set of A4 printed adverts to go inside other journals, calling for research submissions
Emails
Template for sending out emails
Contact
jemredford@gmail.com
07593740131